The Evolution of Multifamily Marketing

Tuesday, June 18, 2024

11:00 AM - 12:00 PM (EDT)

via Zoom (no camera required)

Category: Online Discussion

Presented by: Cate Davis, CPM, Rent

Marketing has evolved over several thousands of years, but never as rapidly as we're seeing today. The multifamily industry is one that has been resistant to change over time, but that is no longer an option in the digital landscape we have today. Our class teaches several different kinds of digital marketing that have evolved over time, and how they apply to the multifamily space. We give tips and tricks on how to better diversify your strategy, and why an omnichannel marketing approach is imperative to your business.

Objectives:

Digital curb appeal (how is your property being perceived online? How do you compare with your comps? How does this affect your sales and performance?)
Online Reputation (protecting your online reputation and using reviews to help not hinder your success)
The renters journey (prospects are now more savvy than ever, are you interacting with them at each step of their journey?)
Lead nurturing (the impact of immediate contact, staff turnover and retention)
Technological advancements (virtual assistance, AI, google, and social media algorithm changes and updates)