Creatively Using Concessions in this Crazy Leasing Marketplace
Create a concession strategy that maximizes leasing revenue while minimizing income loss!
Synopsis:
Specials, specials everywhere! Seems like rent concessions are popping up in many parts of the country. Do I need to offer a discount? Should I match my competition? Just saw a banner that offers 3 months free! Are they kidding? Yikes!
Learning Objectives:
- How to determine your "Concession Plan" and what sort of special will be most effective
- Learn the two simple rules you always follow when offering a special
- Explore the GOOD reasons to offer specials
- Learn to use concessions in the most strategic way and time
- Tips of overcoming concessions and rent specials offered by your competitors
Rick Ellis addresses the market's abundance of rent discounts and concessions and how to compete against your competition's "LEASE UP Specials"
Pricing Options
- FREE! for BayPass Members
- $29.00 Member Rate
- $99.00 Non-Member Rate
Meet Your Facilitator
Rick Ellis
CPM, President, Principal
"Since 1980, Mr. Ellis has been involved in the management and operation of apartments and other residential rental real estate, handling a portfolio as large as 6,000 units in four major markets. In addition to his management experience, he is also recognized as an industry expert in apartment marketing, property positioning, and evaluation of rental markets and sub-markets throughout the country. A strong public speaker, Mr. Ellis makes hundreds of presentations each year on topics from basic apartment leasing and resident retention to the “Economics of Apartments.” His ongoing consulting contracts include national and regional management companies and several Dallas-based REITs with nationwide portfolios.
Mr. Ellis received a Bachelor of Science in 1977 and a Masters of Art in 1979 from Abilene Christian University, Abilene, Texas. He holds the Certified Property Manager (CPM) designation from the Institute of Real Estate Management. EPMS has earned the prestigious Accredited Management Organization (AMO) designation from that same association. Mr. Ellis is a licensed Real Estate Broker in Texas as well as an Eagle Scout."
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