F.T.C. and Reputation Management for Your Everyday Marketing

As we move further into the branding age, agencies like the F.T.C. have published updated guidelines
regarding endorsements to meet new challenges. Further protections/rules involving unfair or deceptive practices for consumer reviews and testimonials have also been proposed, which may come with severe penalties for violations. With these changes, it is crucial to develop or revisit a reputation management strategy to handle these shifts in marketing. Join our host Jay Harris, Esq. of Hudson Cook, LLP, as we explore the revised guidelines, proposed rules and how they may affect your organization’s reputation, particularly from the apartment marketing and advertising perspective. Reputation is your legacy, so manage it consistently.

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